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Children are surrounded – and targeted – by advertisements: on television, the computer, even on their journeys to and from school. Children need specific strategies for reading and talking about advertisements and their impact. Reading Ads with a Social Justice Lens is a series of 13 multidisciplinary mini-lessons that provide such strategies and build critical literacy. The lessons are designed for students in grades K-5 and include suggestions for simple adaptations. These lessons open up important conversations about the relationship between advertisements and social justice. Children will see that they have the power to decide how media will influence them. They will also engage in social justice projects that address some of the unfair messages they find in advertising.

Text-Dependent Questions accompany “The Color of Justice.”