As social media engagement among youth continues to rise, students are becoming increasingly exposed to and involved in hashtag campaigns related to themes of identity, diversity, justice and social action.
This lesson focuses on teaching students to understand the role of identity in the online marketplace and online advertising, and advertisers’ intent to manipulate consumers.
In this lesson, students will examine their digital footprints, discuss the positives and negatives of having a footprint, and determine how they can most safely manage their footprints.
In this lesson, students will explore the concept of “going viral” and how advertisers use social media to promote their products and identify potential customers.