Search

As children use digital media with increasing frequency, advertisers who work with digital platforms continue to understand kids as an ideal target audience. Among other things, this means it is important to help children learn to read online ads sensibly and critically.

This lesson focuses on helping young children learn to participate in different kinds of digital communities. Students will solidify and work on what they know about being part of any community.

In this lesson, students get in touch with their “inner scientists,” first by viewing a video of a 4-year-old solving a complex problem and then by working together to explain a discrepant event. Students also consider attributes shared by many scientists: curiosity, perseverance and the ability to problem-solve.